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How to make a media kit

How to make a media kit

Your platform has been growing and more brands are reaching out to you about sponsored posts and collaborations. And there’s one thing that can help you to seal the deal: a media kit.

What is a media kit?

A media kit is an information pack you send to brands and potential partners. It highlights your accomplishments as a creator, examples of previous collaborations, and services you offer. Think of it as a meticulously curated portfolio that not only showcases your talent but also communicates your brand identity and potential value to prospective partners. From established influencers to up-and-coming creators, a well-crafted media kit is indispensable in today's competitive landscape, serving as a powerful tool for networking, pitching collaborations, and securing lucrative brand deals. It’s the creator equivalent of a resume and it show brands why they should be working with you.

Do you Need a Media Kit?

Most creators, even those with managers and agencies, use media kits. Media Kits are a practical way of putting yourself in the spotlight and upselling your services.

While they’re not strictly necessary, a good media kit offers a lot of benefits:

Time saving and smoother collaborations

  • They answer the common questions brands want answering - saving you time from back-and-forth messaging. It streamlines the communication process with brands by preemptively addressing their inquiries and expectations, thereby saving time and facilitating smoother collaborations.

Credibility and professionalism

  • They make you look more professional, a professionally designed media kit elevates your credibility and positions you as a serious player in your niche, opening doors to exciting opportunities and partnerships that might otherwise remain elusive.

Increase bookings

  • You can easily send them to multiple brands to increase your chances of bookings.

How To Create a Media Kit

We’ve seen media kits in the form of PDFs created on Canva or Adobe Photoshop, Word documents, and webpages like Notion. There’s a lot of options but for a professional and effective media kit, we at Passionfroot have created a media kit design that you can use to craft your own media kit. Our quick and easy editor lets you build your own page with everything you need in just minutes. It’s an intelligent and professional media kit which allows brands to book you directly for sponsorships. You’ll not only impress brands, you’ll also get sponsorships without the hassle. Begin by gathering essential information such as audience demographics, engagement metrics, and past collaborations. Include compelling details, case studies that highlights your unique voice, style, and expertise, incorporating visuals and key metrics to enhance the appeal. Finally, regularly update the media kit with new achievements, collaborations, and audience insights to keep it relevant, impactful and increase brand awareness.

What to Include in your Media Kit - The Key Ingredients

We’ve seen thousands of media kits and believe there’s 6 main components every creator should include. Let’s break down each component, using a media kit example of one of our creator’s, Craftsman Creative.

1. About section

This is the first thing your partner should read. In 2-5 sentences, give brands a quick briefing of who you are, your personal brand and what you do. It should give brands an understanding of who you are, your personality, your values what type of creator you are and your target audience. The important thing here is to be concise and not lose their attention.

2. Channel overview

You’ve written a concise and informative About Section - nice! Now let’s dive into each of your channels with a brief description of each. This gives brands a quick overview of everything you do and where you do it. It’s the floorplan that pulls them into your world.

3. Clear and verifiable stats

Now that partners know about you and the channels you create on, it’s time to speak numbers and specifics. When your partner looks at your media kit, they’ve got KPIs in mind. “How many views can we get? How many clicks?”. For every channel you share, you should offer stats on each.

Incorporate essential metrics such as follower count, engagement rates, and demographic breakdowns.  Additionally, consider showcasing social listening data or conversion rates where relevant. Precise metrics instill confidence in brands regarding your capacity to achieve outcomes.

The three main types of stats you should show are:


Where is your audience based?


What age, gender, occupation, and interests does your audience have?


How large are your channels (e.g. follower count, subscribers, average views) and what engagement (e.g. likes, comments, opens, clicks) do you get?

When using Passionfroot opting for live stats is a great way so you don’t have to manually update your Passionfroot page as your social media channels grow.

4. Products and services

This is what the brand is “shopping” for. What can you offer them? Add the products or services you offer for each channel with 1 or 2 sentences describing what is included. You might also decide to include pricing or leave it open to negotiation.

Showcase Your Expertise

Beyond stats, brands want to understand your area of expertise. What problems do you solve for your audience? How can you add value for partners? Feature 2-3 examples of campaigns you've executed that demonstrate your specialized skills and creative approach. This establishes you as a thought leader.

Outline Service Offerings

Detail the partnership packages you provide across social platforms. Be specific about deliverables, timelines, and pricing. You can also note your process from initial consultation to campaign launch to set expectations. This framework makes it easy for brands to understand how you work.

5. Previous work and testimonials

The partner now has everything they need to know about working with you. Now it’s time to sweeten the deal by showcasing previous collaborations and testimonials. This gives you credibility and brands confidence when booking you. After stats, brands often say the most important signal of quality is testimonials from reputable brands.

6. Call-to-action

What are the next steps? Guide brands who look at your digital media kit by providing a call-to-action that encourages them to book you.

Guide brands towards the next steps by providing a clear call-to-action. Whether it's scheduling a consultation call or initiating a partnership inquiry, make it easy for brands to take action and connect with you. This proactive approach demonstrates your readiness to collaborate and encourages potential collaborators to engage further with your brand increasing your sponsorship opportunities.

Final words

In conclusion, If you're looking to grow your business through influencer marketing, then you need a professional media kit. A well-crafted influencer media kit is an invaluable tool for content creators seeking to elevate their brand and attract partnerships in the competitive landscape of digital media. By incorporating these key ingredients and leveraging platforms like Passionfroot, you can effectively showcase your value and position yourself as a sought-after partner for brands looking to collaborate with influential creators.

You’ve got a lot to offer. Your media kit is simply your way of showing it.

Have any questions about media kits or how to build one with Passionfroot? Reach out to us at [email protected] and we’d be more than happy to help.