Graphite
“Creatormarketingworked,butitdidn’tscale.Ithoughttherehadtobeabetterway.
That’showIfoundPassionfroot.”
Rani Kubersky
Rani KuberskyMarketing Manager

The AI Agent for Creator-led GTM

Find the right creators, manage campaigns end-to-end, pay seamlessly and track what’s working  no spreadsheets, no guesswork, no chaos.

Start for free
Ask Zest anything...
Campaign

Trusted by B2B marketing and growth teams

IntercomElevenLabsFigmaFramerAuth0ReplitGammaHubSpotGraphiteAttio
IntercomElevenLabsFigmaFramerAuth0ReplitGammaHubSpotGraphiteAttio

Meet Zest,
Creator marketing, finally simple.

From idea to complete GTM strategy — in one prompt

Give Zest a goal, and it builds a complete strategy in seconds — ICP, platforms, budget, and messaging.

Discover creators who already reach your ICP

Zest curates creators matched to your ICP based on audience fit, content style, and performance — plus helps you reach anyone outside the platform when needed.

Q3 Campaign

Impressions0.0K
Engagement0.0K
Budget$0.0K

Curated creators

8

Strategy BreakdownsStrategy Breakdowns

Weekly insights on business and tech strategies, tailored for entrepreneurs and professionals in just three minutes.

110K
Jade BonacoltaJade Bonacolta

Productivity and personal growth insights for diverse audiences seeking practical life hacks and development tips.

470K
278K
Jean KangJean Kang

AI and tech career insights, project management tips, and work-life balance advice for professionals and side hustlers.

262K
85K
32K
Eli SchwartzEli Schwartz

SEO strategies and growth marketing insights for brands seeking to optimize online presence and product alignment.

62K
12K
Marketing PowerupsMarketing Powerups

Weekly newsletter offering actionable marketing strategies and frameworks for professionals seeking proven insights.

6K
Austin NassoAustin Nasso

Tech comedian blending humor with software and entrepreneurship, appealing to tech culture and startup enthusiasts.

8K
1.0M
1.4M
SuperhumanSuperhuman

AI insights for professionals, boosting productivity and career growth with practical applications and actionable tips.

1.0M
Guillermo FlorGuillermo Flor

Growth strategies and fundraising insights for startups, focusing on AI opportunities for founders and investors.

218K
61K

Delegate outreach while staying in control

Zest generates campaign briefs and personalized proposals for each creator. Adjust anything, approve, and the agent sends — so you focus on strategy, not execution details.

Ali AbdaalAli Abdaal
1 x Sponsored Ad
1 x Post
1 x Video
Total$■,■■■
Hi Ali,We'd love to collaborate with you on Youtube, Instagram & TikTok. Review the campaign details here.Let me know!
Austin NassoAustin Nasso
1 x Reel
2 x Video
Total$■,■■■
Hi Austin,We'd love to collaborate with you on Instagram & TikTok. Review the campaign details here.Let me know!
Marina MogilkoMarina Mogilko
1 x 60s Integration
3 x Story
Total$■,■■■
Hi Marina,We'd love to collaborate with you on Youtube & Instagram. Review the campaign details here.Let me know!

Reach out to creators

On it. I've generated a campaign brief and personalized proposals for each creator. Review them below — adjust anything you want, then I'll send.

Review outreach to creators

Ali AbdaalAli Abdaal
1 x Sponsored Ad
1 x Post
1 x Video
Total$■,■■■
Message
Hi Ali,We'd love to collaborate with you on Youtube, Instagram & TikTok. Review the campaign details here.Let me know!

Available across all major platforms

Twitter logoBeehiiv logoSubstack logoLinkedIn logoYoutube logoInstagram logoTikTok logo

Run campaigns at scale, not in spreadsheets.

Work with creators who actually respond

Generic creator databases flood you with irrelevant profiles. Passionfroot creators already reach your ICP — so when you reach out, they're actually interested in partnering.

0x

Response rates

vs. cold outreach

0x

Faster turnaround

vs. manual campaigns

We'd love to collaborate with you on Youtube, LinkedIn & X. Would you be open to discuss?

Love this, I'm in!

Aakash Gupta

Let's do it!

Austin Nasso

Count me in

Guillermo Flor

I'm interested!

Elena's Growth Scoop

This looks great

Superhuman

Keep campaigns moving without the manual work

Zest surfaces what needs attention in one action center: missed deadlines, pending approvals, follow-ups. Process everything efficiently and keep momentum.

Q2 Campaign

Action needed

21 contacted creators

Estimated spend: $65K (35% below your budget)

9 creators in negotiation

Response rate: Below average. Consider expanding your creator pool.

5 confirmed collaborations

Budget locked: $25K.

0 live posts

No creators posted yet.

Q2 Campaign

Action needed

21 contacted creators

Estimated spend: $65K (35% below your budget)

9 creators in negotiation

Response rate: Below average. Consider expanding your creator pool.

5 confirmed collaborations

Budget locked: $25K.

0 live posts

No creators posted yet.

4 creators missed their draft deadline

What would you like to do?

A

Send reminder to overdue creators

Zest will follow up with all creators who haven't submitted

B

Extend deadline by 5 days

Gives everyone more time while keeping the campaign aligned

C

Ask Zest to do something else...

Fast, compliant payments — no matter how many creators

Onboard Passionfroot once and pay any creator through our compliant wallet — no individual vendor approvals, no procurement delays.

Austin Nasso

Austin Nasso

Superhuman

Superhuman

Elena's Growth Scoop

Elena's Growth Scoop

Ali Abdaal

Ali Abdaal

Alexis Gay

Alexis Gay

Not Boring / Packy

Not Boring / Packy

23 Creators to pay

Total

$34,550

Deepl

“Creator marketing used to be a pain. I'm rarely impressed by GTM tech, but Zest just works.

Describe what you need and it prepares an entire media plan—then executes it.”

Eustachy Bielecki
Eustachy BieleckiHead of Global Campaigns | Demand Generation

Build a repeatable creator playbook

Track every post across every platform,automatically

See reach, engagement, spend, and ROI for every creator and post from your campaigns or external sources. Automatically synced, no spreadsheets.

Platform breakdown
45%35%20%
Engagement Rate (%)
LinkedInYouTubeX
Creator Mix

Analytics

0.00M

0.00M

0.0%

$0

CreatorProductReachEngagementEng. rate

TheBotCreator

Ext

Post

37K

13K

35%

The Unreal Creator

60s Ad Integration

120K

13K

11%

hoikimoiki

Repost

13K

Kai Reynolds

Video

320K

102K

32%

Lena Park

60s Ad Integration

Uncover which creators and formats actually work

Zest surfaces patterns in which creator-platform-format combinations work for your ICP — beyond surface-level metrics.

Performance Overview
Reach

0M

Avg. views per piece

0K

Total engagement

0K

Top Performing Content

1

32K views

HookAuthority + contrarian take on perfectionism
Performance"Perfect is procrastination" sparks debate
6 Habits Every Founder Should Take Into 2026: Prioritize Speed Over Perfection
Jade BonacoltaJade Bonacolta
6 Habits Every Founder Should Take Into 2026: Prioritize Speed Over Perfection

2

25K views

HookPlayful dream meets technical showcase
PerformanceML + F1 fandom blend makes data science accessible
Patiently waiting to be recruited by Ferrari - ML predictions and strategies for Ferrari F1
Mariana AntayaMariana Antaya
Patiently waiting to be recruited by Ferrari - ML predictions and strategies for Ferrari F1

3

10K views

HookPop culture reference makes AI relatable
PerformanceTimely AI take + "what Siri should've been"
Pretty big step towards a real life Jarvis - a multimodal AI assistant with a personality
Bilal SidhuBilal Sidhu
Pretty big step towards a real life Jarvis - a multimodal AI assistant with a personality

Turn performance learnings into your next strategy

Zest analyzes performance patterns across past campaigns and recommends which creators, platforms, and formats to use again — so every campaign gets smarter.

Zest's insights

Product Launch Campaign

This campaign exceeded reach targets by 18%

Design-focused creators in the 20K-150K range delivered 45% better CPM than lighthouse creators

Read more
Recommended actions
A

Start a new campaign

Launch a new campaign, Zest will make sure all the learnings from this campaign will be incorporated in the next one.

B

Keep learning about performance

Use Zest to explore and unpack performance learnings from your last campaign.

C

Ask Zest something else...

A

Start a new campaign

Launch a new campaign, Zest will make sure all the learnings from this campaign will be incorporated in the next one.

B

Keep learning about performance

Use Zest to explore and unpack performance learnings from your last campaign.

C

Ask Zest something else...

World's best GTM teams run on Passionfroot

Replit logo

“With Passionfroot, we’ve scaled our creator program more than 10x.
It’s not just about volume; it’s about having a system that allows us to tell better stories faster across channels.”

Raina Saboo

Raina Saboo

Head of Marketing

Gamma logo

“What we needed was a system that let us go beyond cold outreach and build actual relationships - at scale.”

Kristin Fracchia

Kristin Fracchia

Head of Marketing

HubSpot logo

“Creators help us build trust and influence our ICP. Passionfroot helps us turn that influence into leads, consistently.”

Dominic Taguinod

Dominic Taguinod

Team Lead, Paid Advertising

Granola logo

“What used to take weeks of manual searching and emailing now takes hours. Zest handles the busywork of finding the right creators and reaching out, letting our team run more campaigns.
We still make the final calls, but the tool gets us 80% of the way there immediately.”

Lise Slimane

Lise Slimane

Affiliate & Influencer Marketing Lead

Comet logo

“Zest feels like having a Passionfroot team member right by your side. I described our launch goals and it pulled in relevant creators, fleshed out budgets, and built a full campaign plan in minutes.
It did the heavy lifting that would've taken me weeks manually, surfacing options I wouldn't have found on my own.”

Vincent Koc

Vincent Koc

Lead AI Researcher Engineer & Developer Relations

Framer logo

“Before Passionfroot, scaling our creator campaign on X was messy and hard to manage.
Now that performance tracking and campaign insights live in one place, it’s easy to see what’s working and incorporate those learnings into our future campaigns.”

Alice Pinho

Alice Pinho

Influencer Marketing

Aakash Gupta

Aakash Gupta

Austin Nasso

Austin Nasso

Superhuman

Superhuman

Elena's Growth Scoop

Elena's Growth Scoop

Ali Abdaal

Ali Abdaal

Not Boring / Packy

Not Boring / Packy

The best GTM teams aren't buying ads

They'reworkingwithcreators.

Plan, execute, and optimize creator campaigns in minutes — not weeks.

Frequently Asked Questions