“Creatormarketingworked,butitdidn’tscale.Ithoughttherehadtobeabetterway.That’showIfoundPassionfroot.”

The AI Agent for Creator-led GTM
Find the right creators, manage campaigns end-to-end, pay seamlessly and track what’s working — no spreadsheets, no guesswork, no chaos.
Trusted by B2B marketing and growth teams
Meet Zest,
Creator marketing, finally simple.
From idea to complete GTM strategy — in one prompt
Give Zest a goal, and it builds a complete strategy in seconds — ICP, platforms, budget, and messaging.
Discover creators who already reach your ICP
Zest curates creators matched to your ICP based on audience fit, content style, and performance — plus helps you reach anyone outside the platform when needed.
Q3 Campaign
Curated creators
8
Weekly insights on business and tech strategies, tailored for entrepreneurs and professionals in just three minutes.
Productivity and personal growth insights for diverse audiences seeking practical life hacks and development tips.
AI and tech career insights, project management tips, and work-life balance advice for professionals and side hustlers.
SEO strategies and growth marketing insights for brands seeking to optimize online presence and product alignment.
Weekly newsletter offering actionable marketing strategies and frameworks for professionals seeking proven insights.
Tech comedian blending humor with software and entrepreneurship, appealing to tech culture and startup enthusiasts.
AI insights for professionals, boosting productivity and career growth with practical applications and actionable tips.
Growth strategies and fundraising insights for startups, focusing on AI opportunities for founders and investors.
Delegate outreach while staying in control
Zest generates campaign briefs and personalized proposals for each creator. Adjust anything, approve, and the agent sends — so you focus on strategy, not execution details.
Reach out to creators
On it. I've generated a campaign brief and personalized proposals for each creator. Review them below — adjust anything you want, then I'll send.
Review outreach to creators
Available across all major platforms
Run campaigns at scale, not in spreadsheets.
Work with creators who actually respond
Generic creator databases flood you with irrelevant profiles. Passionfroot creators already reach your ICP — so when you reach out, they're actually interested in partnering.
0x
Response rates
vs. cold outreach
0x
Faster turnaround
vs. manual campaigns
We'd love to collaborate with you on Youtube, LinkedIn & X. Would you be open to discuss?
Love this, I'm in!
Let's do it!
Count me in
I'm interested!
This looks great
Keep campaigns moving without the manual work
Zest surfaces what needs attention in one action center: missed deadlines, pending approvals, follow-ups. Process everything efficiently and keep momentum.
Q2 Campaign
Action needed
21 contacted creators
Estimated spend: $65K (35% below your budget)
9 creators in negotiation
Response rate: Below average. Consider expanding your creator pool.
5 confirmed collaborations
Budget locked: $25K.
0 live posts
No creators posted yet.
Q2 Campaign
Action needed
21 contacted creators
Estimated spend: $65K (35% below your budget)
9 creators in negotiation
Response rate: Below average. Consider expanding your creator pool.
5 confirmed collaborations
Budget locked: $25K.
0 live posts
No creators posted yet.
4 creators missed their draft deadline
What would you like to do?
Send reminder to overdue creators
Zest will follow up with all creators who haven't submitted
Extend deadline by 5 days
Gives everyone more time while keeping the campaign aligned
Ask Zest to do something else...
Fast, compliant payments — no matter how many creators
Onboard Passionfroot once and pay any creator through our compliant wallet — no individual vendor approvals, no procurement delays.
Austin Nasso
Superhuman
Elena's Growth Scoop
Ali Abdaal
Alexis Gay
Not Boring / Packy
23 Creators to pay
Total
$34,550
“Creator marketing used to be a pain. I'm rarely impressed by GTM tech, but Zest just works.
Describe what you need and it prepares an entire media plan—then executes it.”
Build a repeatable creator playbook
Track every post across every platform,
automatically
See reach, engagement, spend, and ROI for every creator and post from your campaigns or external sources. Automatically synced, no spreadsheets.
Analytics
0.00M
0.00M
0.0%
$0
TheBotCreator
ExtPost
Jul 23
37K
13K
35%
The Unreal Creator
60s Ad Integration
Jul 21
120K
13K
11%
hoikimoiki
Repost
Jul 21
—
13K
—
Kai Reynolds
Video
Jul 20
320K
102K
32%
Lena Park
60s Ad Integration
Jul 20
—
—
—
Uncover which creators and formats actually work
Zest surfaces patterns in which creator-platform-format combinations work for your ICP — beyond surface-level metrics.
Performance Overview
0M
0K
0K
Top Performing Content
1
32K views
2
25K views
3
10K views
Turn performance learnings into your next strategy
Zest analyzes performance patterns across past campaigns and recommends which creators, platforms, and formats to use again — so every campaign gets smarter.
Zest's insights
Product Launch Campaign
This campaign exceeded reach targets by 18%
Design-focused creators in the 20K-150K range delivered 45% better CPM than lighthouse creators
Start a new campaign
Launch a new campaign, Zest will make sure all the learnings from this campaign will be incorporated in the next one.
Keep learning about performance
Use Zest to explore and unpack performance learnings from your last campaign.
Ask Zest something else...
Start a new campaign
Launch a new campaign, Zest will make sure all the learnings from this campaign will be incorporated in the next one.
Keep learning about performance
Use Zest to explore and unpack performance learnings from your last campaign.
Ask Zest something else...
World's best GTM teams run on Passionfroot
“With Passionfroot, we’ve scaled our creator program more than 10x.
It’s not just about volume; it’s about having a system that allows us to tell better stories faster across channels.”
Raina Saboo
Head of Marketing
“What we needed was a system that let us go beyond cold outreach and build actual relationships - at scale.”
Kristin Fracchia
Head of Marketing
“Creators help us build trust and influence our ICP. Passionfroot helps us turn that influence into leads, consistently.”
Dominic Taguinod
Team Lead, Paid Advertising
“What used to take weeks of manual searching and emailing now takes hours. Zest handles the busywork of finding the right creators and reaching out, letting our team run more campaigns.
We still make the final calls, but the tool gets us 80% of the way there immediately.”
Lise Slimane
Affiliate & Influencer Marketing Lead
“Zest feels like having a Passionfroot team member right by your side. I described our launch goals and it pulled in relevant creators, fleshed out budgets, and built a full campaign plan in minutes.
It did the heavy lifting that would've taken me weeks manually, surfacing options I wouldn't have found on my own.”
Vincent Koc
Lead AI Researcher Engineer & Developer Relations
“Before Passionfroot, scaling our creator campaign on X was messy and hard to manage.
Now that performance tracking and campaign insights live in one place, it’s easy to see what’s working and incorporate those learnings into our future campaigns.”
Alice Pinho
Influencer Marketing
Aakash Gupta
Austin Nasso
Superhuman
Elena's Growth Scoop
Ali Abdaal
Not Boring / Packy
The best GTM teams aren't buying ads
They'reworkingwithcreators.Plan, execute, and optimize creator campaigns in minutes — not weeks.
Customer stories
How Replit 10x its creator program with Passionfroot
From Pilot to Powerhouse: Creator-Driven Scale – Replit 10x'd Its Marketing Program and Cut CPMs with Passionfroot
How Comet Cut Launch Timelines from Weeks to Days
How Passionfroot's AI Agent Zest Streamlined Creator Marketing for Comet
How Gamma dominates Linkedin with Passionfroot
Creator-Led Growth – Gamma Drives 1.3M+ Impressions and Boosts ROI with Passionfroot