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If someone is launching a new project or product they will want to talk about it! If they align with your audience, it’s often the perfect fit.
Ask your audience
Since it’s your audience who will be listening, find out who they want to have on your podcast by asking them on social media. Also check out the comments of your previous podcast posts to see if there’s been any requests.
Ask previous guests
Your guests will most likely be friends within likeminded people. Ask them for recommendations at the end of each episode.
How to get guests on your podcast
Now that you’ve found potential guests for your podcast, it’s time for the scary part: reaching out to them. Here are five steps you can follow to build up to your dream guests.
Step 1: Start with the people you know
Use your existing network to bring guests on your podcast. People are more likely to say yes if you know them already and it’s a good chance to practise your skills as a podcaster, especially if you don’t have much experience with interviewing people.
For every guest you bring on, ask them who they’d like to see on the podcast. And more importantly, ask for an introduction. This will have a ripple effect and before you know it, you’ll line up a string of guests.
Step 2: Build credibility
Before reaching out to your dream guests, invite guests with a smaller following first.
It's not because your podcast isn't worthy of “bigger” guests, but they might have hundreds, if not thousands, of requests for their time. They might not take your podcast seriously if you don’t have a portfolio of guests and episodes to show them.
Make sure that you personalize your invitation, so that even if you’re a small podcast, the guest is likely to say yes!
Step 4: Reach out to as many guests as possible
Get used to rejection. Not every guest will say yes but you can increase your odds by reaching out to as many people as possible. Contact at least 10 - 20 people every week by email, DM, tweeting in public, or find a unique way of asking that makes you stand out.
And remember, never take a "no" personally.
Step 5: Promote your podcast
The more attention your podcast gets, the more likely guests will want to join you. You might even get people asking you if they can be a guest.
Here are some tips to get your podcast out there:
promote it on your social media or email list
repurpose podcast clips into Reels or TikTok videos
tag the creators you've been interviewing in socials
repurpose podcast episodes into YouTube videos
Getting prominent guests on your podcast might seem intimidating, but it doesn't have to be.
The most important thing to remember is to shine a light on your guest and highlight the value you think they’ll bring.