YouTube has become one of the biggest social media platforms in the world, with billions of users and countless hours of content being uploaded every single day.
But creating high-quality content for YouTube is a challenging task, especially when you’re doing everything yourself. That’s why many creators end up hiring for their YouTube channel, especially if they’re serious about building a business around it.
In this article, we’ll cover:
- When’s the right time to hire for your YouTube channel?
- Who to hire
- How to find people for your team
- The hiring process
When’s the right time to hire for your YouTube channel?
Before you think about finding a team, you might be wondering if it’s the right time. Here are some factors to consider:
- Is your channel growing? If so, at what rate?
- Do you feel like your growth is limited by how much time you have?
- How long does it take you to produce YouTube content?
- How often are you publishing content?
- Are there any aspects of the YouTube workflow that you don’t enjoy?
- Are there any aspects of the YouTube workflow that you aren't confident with?
- Are you monetized?
Ultimately, only you can decide when the right time is to hire and what roles you want to fill.
Who to hire
From coming up with video ideas to filming and editing videos, creating thumbnails, publishing, and engaging with your audience, there’s a lot that’s involved in the running of a YouTube business.
In order to figure out who to hire, you first need to understand your own strengths and weaknesses as a creator, and which areas of your workflow you want more help with.
Ali Abdaal suggests that things like editing should be outsourced as soon as possible to save time, whereas many YouTubers continue editing their own videos because they enjoy it. Instead, they may hire in areas that they struggle with, such as marketing or social media management.
Everyone is different, so it’s important to look at your own business. You want to hire someone who can remove friction from your workflow and give you time to focus on the areas of your business that will help it grow.
Here are some roles you can hire for your YouTube channel:
- A creative director is in charge of overseeing all aspects of YouTube content creation, from brainstorming to planning shoots to editing videos. They may also be responsible for hiring other creatives (like editors) or managing them directly if they're part of a larger team.
- Video editors will turn your stories into compelling narratives that engage viewers while saving you a lot of time. It’s one of the most common roles that YouTubers hire for.
- Social media managers are responsible for promoting your content on various social media platforms.
- A video producer is the person who conceptualises, plans, and executes a video. They're responsible for ensuring that all aspects of the video are completed on time, within budget, and meet quality standards.
- A scriptwriter comes up with video ideas, does research, and writes the scripts for the video. Some creators hire researchers in addition to scriptwriters.
- A videographer will film video content for you, which might be helpful if you use a lot of B-roll.
- A thumbnail designer can help you create compelling thumbnails for a higher click-through rate.
- A business manager is responsible for developing new partnerships and growing existing relationships. They help you find brands that are a good fit for your channel, then negotiate deals with them. They may also help you grow the business with other revenue streams.
How to find people for your team
Now that you know who to hire, it’s time to look for them. Fortunately, there are many ways to find your next team member:
- Social media platforms: Whether it’s posting on your Instagram stories, writing a tweet, or even posting in the community tab of YouTube, you might find potential applicants within your audience.
- Freelance websites: Freelance websites like Upwork and Fiverr can help you find talented individuals to work with.
- Networking events, online forums, and communities: Join communities related to YouTube in order to meet people who are passionate about the same things you are.
- Referrals: Ask your friends and other creators if they know anyone who would be interested in the role.
- Job boards: Post job openings on sites like Indeed, Glassdoor, and LinkedIn. This will help you reach a larger audience and find qualified candidates. You can even post on YouTube Jobs for specific roles like video editors, scriptwriters, and thumbnail designers.
The hiring process
If this is your first time hiring, it can be a daunting process. Here are some simple steps you can follow:
- Create a job description that includes the responsibilities, expectations, and requirements you have for the role. You can be as specific as you need to be. For example, if you’re hiring a video editor, you might specify what editing platform you’d like them to use.
- Screen potential candidates to see which applications are worth exploring further. Consider candidates with relevant experience, look through their portfolio, or check out their social media profiles.
- Learn more about the candidate. You might send them a small challenge to test their skills or conduct an interview with them. This will depend on the role you’re hiring for and what you need to confidently make a decision.
- Make an offer. Once you've made the decision to hire someone, it's time to get down to business. Whether you’re hiring an employee or working with a freelancer, you may need to negotiate fees and salaries before putting pen to paper.
- Now that things are official, it’s time to help your team member understand their role, your current workflow, and what you need from them by onboarding and training them.
Building the right team for your YouTube channel is crucial to creating high-quality content and growing your business. By following these tips, you can find and hire the right people to help you grow your channel and achieve your goals.