YouTube has been around for a long time. Out of all the social media that exist today, it's still one of the best platforms for creators to be on.
In this article, we'll cover the following:
- Why you need to grow a YouTube channel
- Seven tips on how to how a YouTube channel
Let's dive right in.
Why Grow a YouTube Channel in 2023?
YouTube is the second-largest search engine in the world, with over 2.5 billion users, according to a Social App report.
Because of their active users, there are plenty of reasons to grow a YouTube channel in 2023, and here are some of them:
Your videos have a long shelf-life
YouTube videos you create today can be discovered five or ten years from now. Other platforms, like Instagram, have a very short lifespan.
If you're not up for jumping onto social media trends, then YouTube is your platform.
Get discovered easier
Since YouTube is the second biggest search engine (after Google), being discovered is built into their algorithm. When you create content that people are searching for, you're more likely to get discovered by others.
The earning potential
You've heard it before, YouTubers can make a lot of money. They make money through ad revenue, sponsorships, affiliate marketing, merchandise, and digital products.
Monetization doesn't happen overnight, but the potential is limitless once you've grown.
7 Tips on How to Grow a YouTube Channel in 2023
1. Stay away from trends
In other words, create evergreen content. This means that your content is not specific to a timeframe, so it has the potential to be discovered and shared frequently.
Examples of evergreen content:
- advice specific to your niche
To grow quickly, look at what other channels are doing well with their viewers. Learn how you can put a different spin on it based on your knowledge, skills, and experience. Over time, you'll figure out what people enjoy watching from you.
2. Create killer titles and thumbnails
Your title and thumbnail should connect with the people you're trying to reach.
It's the first thing people see, so it's the most important thing when creating good videos on YouTube.
"When I look across the board, a large component of what makes a viral video is curiosity. The title and the thumbnail needs to stand out on the homepage and kind of make you think, you know, what the heck is this?"- Jamie Whiffen
There's no secret formula when it comes to creating titles and thumbnails, but here are some tips:
- make sure it evokes curiosity
- make sure it's not clickbait
- make sure it's written for humans and not the algorithm
Creating good titles and thumbnails takes practice, so the only way to get good at it is to keep doing it.
3. Create valuable content
Creating valuable content is the most important thing you can do to grow your channel.
Valuable content can mean a lot of things to different people. There are three different types of what is considered valuable content:
So whether you want to create educational videos or lifestyle vlogs, it doesn't matter. You'll grow as long as you provide value to your audience.
4. Be consistent
Consistency is key to growing on social media.
Whether you post once a week or monthly, consistency is essential. Your audience needs to know when to expect a video from you. And sometimes, creating consistent videos means:
- batching content
- outsourcing editing
- learning how to work with deadlines
By doing this, you improve your skills much faster and create a fanbase that will skyrocket your channel.
5. Build a community
In the beginning, building a community is hard.
But as you grow, people will get to know your content and you as a person. And this community will help you take your channel to the next level.
Here are some examples of how you can build your community on YouTube:
- ask for feedback on your content and topics
- use the community feature to engage with your audience
- ask about your audience's lives on any of your platform
You'll be able to decide what opportunities to take on as you work with brands or sell your products and services with the help of your community.
6. Create a channel that fits your personality
Gone are the days when you had to create clickbait-y thumbnails and titles. Today, you can create a channel that suits your personality, whether you're an extrovert or an introvert.
Here are some questions to help you create the channel vibe that represents you:
- What impression do I want to make when someone sees my channel?
- What words do I want people to say when they see my channel?
- What kind of emotions do I want to evoke with my videos?
Viewers appreciate channels that also fit their personalities. So if you create a YouTube channel that represents you, you'll attract similar people.
7. Figure out a system that works for you
Creating videos can take hours depending on how complex your video is. It's important to create a system that works for you to show up consistently and avoid burnout.
Here's an example of how you might systemize your process:
- Capture ideas on-the-go so you're not scripting with a blank page
- Schedule scripting and film days
- Edit in different chunks
Others may suggest growth hacks and strategies succeed on YouTube channels, but knowing what works for you and your audience is equally important.
For more tips on creating compelling videos on YouTube, listen to our conversation with Jamie Whiffen, the creator that helped Ali Abdaal's YouTube channel grow to millions of subscribers.