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Because of their active users, there are plenty of reasons to grow a YouTube channel in 2023, and here are some of them:
Your videos have a long shelf-life
YouTube videos you create today can be discovered five or ten years from now. Other platforms, like Instagram, have a very short lifespan.
If you're not up for jumping onto social media trends, then YouTube is your platform.
Get discovered easier
Since YouTube is the second biggest search engine (after Google), being discovered is built into their algorithm. When you create content that people are searching for, you're more likely to get discovered by others.
The earning potential
You've heard it before, YouTubers can make a lot of money. They make money through ad revenue, sponsorships, affiliate marketing, merchandise, and digital products.
Monetization doesn't happen overnight, but the potential is limitless once you've grown.
7 Tips on How to Grow a YouTube Channel in 2023
1. Stay away from trends
In other words, create evergreen content. This means that your content is not specific to a timeframe, so it has the potential to be discovered and shared frequently.
Examples of evergreen content:
advice specific to your niche
To grow quickly, look at what other channels are doing well with their viewers. Learn how you can put a different spin on it based on your knowledge, skills, and experience. Over time, you'll figure out what people enjoy watching from you.
2. Create killer titles and thumbnails
Your title and thumbnail should connect with the people you're trying to reach.
It's the first thing people see, so it's the most important thing when creating good videos on YouTube.
"When I look across the board, a large component of what makes a viral video is curiosity. The title and the thumbnail needs to stand out on the homepage and kind of make you think, you know, what the heck is this?"- Jamie Whiffen
There's no secret formula when it comes to creating titles and thumbnails, but here are some tips: