🧙🏼‍♂️ Thanks for your interest in partnering with What's brewing in AI
What's brewing in AI helps operators figure out where AI actually matters. I write from 1,000+ hours of building with Claude Code and a research tool I built to track thousands of real company implementations.
My audience consists of hands-on leaders and builders — from tech executives and founders to consultants and senior professionals — actively building, testing, and buying AI tools for their work.
I started this newsletter in mid-2023. Over 200+ editions of building in public, sharing essential news, and honest commentary, I've earned a readership that trusts what I put in front of them.
You'll find all the main sponsorship options below.
For full placement and audience details check out our media kit advertise.whatplugin.ai
Audience seniority
38% of readers are decision makers, director level or above: 8,000+ founders and executives.
C-suite 6% · Founders 16% · Directors and VPs 16%
AI proficiency
Decision makers: 11% advanced, 44% intermediate, 45% beginner. Other roles: 6% advanced, 28% intermediate, 66% beginner.
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More than half of the decision makers in the audience already use AI at an intermediate or advanced level, and they influence which tools their company buys. A strong fit for technical tools, developer platforms and enterprise AI.
What readers use AI for
Top use cases: writing and content, research and analysis, automating workflows
Top goals: grow revenue, save time, boost productivity
Top challenges: lack of know-how, time constraints, trusting the output
Read by decision-makers at influential companies, including
Readers include people at Google, Amazon, Microsoft, Samsung, Meta, Nike, SAP, ServiceNow, PwC, Oracle, J.P. Morgan, NTT Data, Dell, Uber, Disney, Palo Alto Networks, KPMG, Wix, Ericsson, Allianz, Gartner, BCG, T-Mobile, Accenture, ByteDance and Baidu, plus Harvard, MIT, Stanford and the University of Cambridge.
Sponsored by brands shaping the future of work
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Selected past sponsors: HubSpot, Atlassian, Verizon, Shutterstock, Wix, Fin by Intercom, ElevenLabs, Vanta, Auth0, Prezi, Udacity, Codecademy, MIT Management Executive Education, Writer, Synthflow, Gladia, Consensus, SciSpace, Guidde, Taplio, Delve, Podcastle, 100 School, Granola, Krisp, Bright Data, Context.dev, BrainGrid and Section.
A great fit for
AI tools for work: assistants, note-takers, writing, research and automation tools that help professionals get more done with AI.
Developer tools and AI infrastructure: APIs, data and web access for AI agents, voice and speech AI, authentication and security, and platforms for building AI products.
Business software: CRM, collaboration, customer support, compliance and other B2B platforms, especially ones adding AI.
Enterprise AI: platforms that bring AI agents and automation to company data and workflows.
Learning and upskilling: AI courses, certifications, executive education and training for professionals and teams.
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How we work together
Book a placement and a date here.
Invoice. Once you confirm, we'll send you the invoice. Your date is locked in once it's paid.
Creative collaboration. Send us your copy and we'll review it, and tailor it to the newsletter's tone of voice if you'd like. We can also recommend the angles that work best with our readers, based on our reader insights.
The newsletter goes out. We'll message you once it's sent, so you can see your ad live.
Performance report. You'll get one a week after the ad goes live.
Permanent placement: your ad stays in the newsletter archive on whatplugin.ai, with a do-follow link.
Check out the full media kit
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