What's brewing in AI

The newsletter for operators building with AI

🧙🏼‍♂️ Thanks for your interest in partnering with What's brewing in AI

  • What's brewing in AI helps operators figure out where AI actually matters. I write from 1,000+ hours of building with Claude Code and a research tool I built to track thousands of real company implementations.

  • My audience consists of hands-on leaders and builders — from tech executives and founders to consultants and senior professionals — actively building, testing, and buying AI tools for their work.

  • I started this newsletter in mid-2023. Over 200+ editions of building in public, sharing essential news, and honest commentary, I've earned a readership that trusts what I put in front of them.

You'll find all the main sponsorship options below.

For full details check out advertise.whatplugin.ai

Audience

A large portion of the audience are both beginners/intermediate in AI and have buying authority; ideal for promoting everything from simple productivity apps to technical tools and enterprise solutions.

Audience seniority

Read by decision-makers at influential companies, including

Sponsored by brands shaping the future of work

Selected companies that have sponsored the newsletter

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