Kevin Indig

Hi, I'm Kevin. I write the Growth Memo newsletter and advise fast-growing startups like Snap, Reddit, Nextdoor, Dropbox, Ramp, and Bounce.

About Growth Memo

Over 24,000 subscribers read the Growth Memo every week because:

1/ They learn something new about Organic Growth

2/ They seek inspiration for Growth strategies

3/ They want to stay up to date on the big trends affecting non-paid Growth

Scroll down to explore sponsorship options👇🏻

Why Growth Memo Sponsorships Out-Perform Traditional Ads

Note: repeat exposure matters

One-off ads create awareness, but they rarely drive action on their own. Research [1, 2] shows it takes multiple, spaced exposures for a brand to stick in memory and earn trust. That’s why Growth Memo sponsorships are designed as sequences, not single shots. With repeated touchpoints across newsletter issues and Slack conversations, your brand compounds recall over time — turning fleeting impressions into durable mindshare.

Personal endorsement, not “inventory.”

Every placement is supported by Kevin Indig's own voice. Readers know Kevin curates partners carefully, so a mention lands with the credibility of a peer recommendation - not a banner ad.

Multi-channel repetition → memory imprint.

Partners appear in the newsletter and Slack community. This allows your brand to hit the same decision-makers with surround sound, boosting recall and response without flooding their inbox.


About the audience

The Growth Memo has a committed readership of growth marketing professionals who value (and expect) long-form deep dives, in-depth analysis, and testing tactics alongside an intelligent community.

Audience snapshot - Readers include:

  • Professionals in a variety of growth marketing roles: From individual contributors and consultants to founders and c-suite level execs. 49.2% of the surveyed audience hold decision-making titles, like director, department head, or founder/VP/C-suite.

  • Agency and in-house employees as well as independent consultants, with over 50% of readers working on in-house teams.

  • Avid readers, researchers, and tool-testers. 80% of surveyed readers prefer long-form articles, with 93% reading the Growth Memo to stay informed with developments in search and AI, 52% to discover new tools and tactics, and 48% to share key takeaways with their leaders/stakeholders.

One qualitative piece of feedback received repeatedly is “I’m forwarding this to my boss,” and we know firsthand Growth Memo data analysis regularly makes it into team decks and strategy plans.  

Sponsors aren’t just reaching our direct audience, they’re also getting put directly to the hands of top marketing decision-makers across the industry  -  by people they trust. 

Get a deck with deeper audience insights upon request.

What readers are saying

Alex Birkett, founder of Omniscient

Growth Memo is among the very few newsletters that I never miss. The signal-to-noise ratio in the SEO world is often not great, but Kevin's insights are always deeply thought out and useful.

Tom Critchlow, founder of The SEO MBA

Growth Memo is like Stratechery for marketing. An insightful mix of marketing, strategy, seo and content. It's one of the only emails about content and SEO I subscribe to. Essential

Alejandro Angel, CRO at Composely

There are so many newsletters out there, but the only two I follow consistently in the digital marketing/lead gen growth world are yours and Marketer Milk.

Glen McMurry, SEO director of Upwork

There's so much crap out here in social media land. After a few years away from it, I've been shocked at how few good articles and updates there are. Almost nothing worth sharing. Then, at the opposite end of the spectrum, is your content!

Jerry Low Chee Cheong, founder of Web Revenue

It’s amazing how you can dish out valuable content like this week after week.

Jenny Romanchuk, freelance writer of HubSpot

I can say openly that your newsletter is the best one in the SEO world.

Testimonial from SEOmonitor

Our collaboration with Kevin through Passionfroot clicked instantly, leading to a seamless and productive partnership. Not only his industry insights but also his proactive attitude helped us deliver successful content for the SEO community. Every time we start a campaign, we know it’s going smoothly and will be successful. Kevin is definitely one of the reasons why we believe Creator Marketing is the right fit for B2B SaaS Product Marketing!

Anca Tenea, Product Marketing @ SEOmonitor

Testimonial from Wix

I cannot recommend Kevin enough for his exceptional expertise and positive approach to his work. Our partnership with Kevin has been invaluable, consistently yielding outstanding results. The spots on Kevin's Growth Memo newsletter consistently drive quality traffic to our landing page.

Kevin's professionalism and optimistic attitude make collaborating with him a pleasure. His deep understanding of growth strategies and meticulous attention to detail ensure that every campaign delivers tangible outcomes. Working with Kevin has consistently proven to be a fruitful endeavor, with our projects consistently surpassing expectations.

If you're seeking a seasoned professional who can not only deliver results but also foster a positive and collaborative working environment, Kevin Indig is the ideal partner. Our experience with him has been nothing short of exceptional, and we look forward to continuing our successful partnership in the future.

– Bar Wolf, Product Marketing Manager

Testimonial from Ahrefs

I’ve worked with Kevin on multiple campaigns for Ahrefs over several years, across different formats and platforms. Every time, the collaboration was smooth and the results exceeded expectations. Kevin has a uniquely engaged and valuable audience, and he consistently puts significant effort into delivering our message in a way that resonates. Partnering with him has always been a worthwhile investment.

– Igor Gorbenko, Partnerships, Sponsorships, and Influencer Marketing

Selected advertising partners

Brands who sponsored the Growth Memo.

Newsletter ad example

Here is what a newsletter ad might look like

Example of a newsletter ad

Terms

To guarantee a good experience for my audience:

  1. I reserve the right to reject your copy

  2. I will only work with brands that have a valuable product

  3. The copy can't be too salesy or misleading

  4. I only work with upfront payment (pay to reserve your slot)

How it works

  1. Pick one or more dates you want to run your ad on

  2. Receive a booking confirmation

  3. Pay to confirm your slot

  4. Share your creative assets for the top banner and copy

  5. The ad goes live

Looking for a custom collaboration?

Get in touch

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