Jules | Friday Night Readers

Friday Night Readers is a virtual book club community that reads and lives like the Gilmore Girls. I share an introverted lifestyle that primarily involves reading books, writing/creative business, nostalgia, cozy home activities, New England style, and other simple living practices. Based primarily on Substack, I reach millions of U.S. based women each year through my blog, social media channels (46k+ followers), podcast (5k+ listens to my most popular episode), and email platform (18k+ subscribers).

About Julianne Buonocore

My specialties are persuasive storytelling and SEO. I've gained 15+ million readers from Google across 1,000+ blog posts and email newsletters. A former lawyer since 2007 and professional blogger since 2019, I also studied English literature. I published the Unofficial Guide to the Books on Gilmore Girls in 2026. I’ve been on The Today Show’s Read with Jenna Book Club on TV, and I've been featured on Buzzfeed, The Atlantic, Reader’s Digest, Women’s Health, The Everygirl, Glamour, Parents, and many more.

See my full resume/portfolio: https://juliannebuonocore.substack.com/

See prior sponsorship examples below.

Sponsorship Bundles

Get more for less with a long-term collaboration!

2x Sponsored Ads

$750

A sponsored ad in two separate newsletters for approximately double the audience exposure to a specific message.

2

x

Sponsored Ad

Substack Email Newsletter Sponsorships:

Book now

4x Sponsored Ads

$1,400

A sponsored ad in four separate newsletters for approximately 4x the audience exposure to a specific message over the course of about a month.

4

x

Sponsored Ad

Substack Email Newsletter Sponsorships:

Book now

2x Full + Sponsored Ads

$1,875

The "added touch" to a Full Ad. A blended bundle with both of my email sponsorship offerings, one in each of two emails, for approximately double, diversified audience exposure.

1

x

Full Ad

Substack Email Newsletter Sponsorships:

1

x

Sponsored Ad

Substack Email Newsletter Sponsorships:

Book now

4x Full + Sponsored Ads

$2,550

Multiple touches surrounding a Full Ad. A blended bundle with both of my email sponsorship offerings, one in each of four emails, for maximum, diversified audience exposure over the course of about a month.

3

x

Sponsored Ad

Substack Email Newsletter Sponsorships:

1

x

Full Ad

Substack Email Newsletter Sponsorships:

Book now

2x Full Ads

$2,750

Two fully dedicated newsletters for approximately double the benefits of my editorial voice attached to two separate long-form pieces of content that naturally weave your content brief (or different briefs) throughout.

2

x

Full Ad

Substack Email Newsletter Sponsorships:

Book now

4x Full Ads

$5,000

Four fully dedicated newsletters for approximately 4x the benefits of my editorial voice attached to four separate long-form pieces of content that naturally weave your content brief throughout. Works especially well when spread over long periods, like a once-a-month column.

4

x

Full Ad

Substack Email Newsletter Sponsorships:

Book now

Long-Term Partnerships

Substack is ripe for long-term partnerships in which I naturally weave your brand name, products, and/or services into my editorial content over long periods of time. Let's chat about your goals and my ideas for reaching them together.

5

x

Long-Term Collaboration

Substack Email Newsletter Sponsorships:

Book now

Selection of Previous Sponsorships

One brand partner gave the following testimonial: "Wow, Julianne... you really went all out! Nicely done! We should talk about having you join our marketing team!" Over the course of a year, this blog and social media campaign generated $141,000 in sales and a 10x return on investment (ROI) for the brand. We ranked at the top of the brand's 350+ partners.

Peepers

ThriftBooks

BookClubs

Story Grid

Morning Brew

Swan Hellenic

Aura

Sponsorship Examples

Here are a few prior sponsorships to show what yours may look like.

Newsletter with Sponsored Ad

Sponsored Ad Example

About My Audience

My audience particularly enjoys reading, watching TV, and shopping at popular retailers like Amazon and Target. Here are a few paid subscriber testimonials. See more: https://fridaynightreaders.com/testimonials/

How it Works

  1. Submit your request for your selected product and date(s). (I post on Fridays and many/most Tuesdays.)

  2. Booking confirmation.

  3. Contract signatures. (Note: rates do not include usage rights, exclusivity, etc., which I can provide for an additional fee.)

  4. Share your product, creative assets, brief, copy, etc.

  5. For Full Ads: I may provide a concept for approval.

  6. Final ad approval. (One round of edits included.)

  7. The ad goes live.

  8. I report data and submit an invoice for payment.

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