We are on a mission to develop the next generation of FP&A leaders. We help FP&A teams become proactive by transforming their operating system.

Forecasting Performance is a media business based around our weekly FP&A newsletter (8,000 subscribers). We teach FP&A best practices based on a decade of experience at some of the largest and fastest growing companies in the world.

As paid products/services, we provide FP&A Advisory for CFOs and FP&A Education for aspiring FP&A senior leaders.

Our audience is made up of:

32% Finance Executives

47% Aspiring Finance Leaders

16% Finance Newbies

5% Other (business leaders, etc.)

Our primary lead generation channels are LinkedIn (13,000+ followers) and X (3,000+ followers). We attract a discerning reader with purposefully elevated content.

1. Submit your request for your selected product and date(s)

2. Booking confirmation

3. Invoice & Payment

4. Share your creative assets and copy

5. Final review by both parties

6. The ad goes live