We are on a mission to define and teach what high-performance finance looks like for businesses of all kinds. Our primary focus is on helping business and finance leaders understand how to implement value-added finance techniques to drive business performance.

Forecasting Performance is a media business based around our weekly finance newsletter (8,000 active subscribers, but over 11,000 total emails). We teach finance best practices based on over a decade of experience at some of the largest and fastest growing companies in the world.

As paid products/services, we provide digital products and custom services to both business and finance leaders.

Our audience is made up of:

32% Finance Executives

47% Aspiring Finance Leaders

16% Finance Newbies

5% Other (business leaders, etc.)

Our primary lead generation channels are LinkedIn (18,000+ followers) and X (3,000+ followers). We attract a discerning reader with purposefully elevated content.

1. Submit your request for your selected product and date(s)

2. Booking confirmation

3. Invoice & Payment

4. Share your creative assets and copy

5. Final review by both parties

6. The ad goes live