Brand Matters by Lento Agency

The go-to read for founders, CMOs and creatives who want their brand to be the one people remember.

About Us

Brand Matters is the publication for people who believe branding is everywhere β€” not just in logos and campaigns, but in culture, music, sport, and the stories we tell about ourselves.

  • Deep dives & hot takes on the brands everyone's talking about πŸ”

  • Campaign breakdowns worth studying and stealing from 🎯

  • The cultural shifts reshaping how brands connect🌍

  • Strategy and positioning that actually works πŸ’‘

  • Published by Lento Agency β€” we don't just write about great branding, we make it 🐒

Think of it as coffee for your creative brain β€” sharp, useful, and designed to make you better at what you do.

Trusted by readers from

Brand Matters reaches thousands of brand builders every week.

Type of positions:

  • Founders & CEOs building brands from scratch

  • Brand Strategists shaping positioning and identity

  • Creative Directors leading agency and in-house teams

  • Marketing Leaders driving growth at scale-ups

  • Independent consultants and freelancer designers

Where they work:

  • Tech startups & scale-ups

  • Advertising & creative agencies

  • CPG

  • Health & Wellness

  • Fashion

  • Sport & Tourism

Feature Placement examples

Link to past issue

Why Brand Matters?

Engaged audience, not passive scrollers: 37% open rate means our readers actually want to hear from us. They're actively looking for sharp strategy, standout work, and new ideas.

Editorial quality, not ad clutter: We don't spam our audience with banner ads. Your sponsorship is integrated into the content in a way that resonates and drives action.

Growing fast, still accessible: We're early enough that you can lock in founder rates, but established enough to deliver real reach and engagement.

Built by brand people, for brand people: Brand Matters is published by Lento Agencyβ€”a global creative agency. We understand branding, and we know how to tell your story the right way.

Previous partnerships

Selected companies I have worked with

Hubspot

Attio

Athyna

Roku

We'd love to work with you

Sponsoring Brand Matters isn't just buying an ad slot β€” it's partnering with a team that genuinely wants to help your brand grow. We've loved every partnership we've had, and we're always excited to meet new companies doing great work.

If you think we could be a good fit, drop us a line. We're easy to work with, quick to respond, and always up for a chat. πŸ„β€β™‚οΈ

πŸ“© [email protected]

Explore Brand Matters

See what our readers can't stop reading.

Looking for a custom collaboration?

Get in touch

Built with Passionfroot

Privacy Policy