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About WTF is SEO?
WTF is SEO? is a newsletter for news publishers. It helps your publication - whether you team knows everything about search or it’s just you doing it all - understand, prioritize to make actionable growth.
You don't have to worry about missing anything important. Every new edition of the newsletter goes directly to your inbox on Monday at 1:21 p.m. ET.
One day, Jessie asked Shelby an SEO question. She was frustrated by the fact there were very few - if any - resources around SEO for news. Together, they decided to build that resource and the WTF is SEO? newsletter was founded in 2021.
Who are Jessie and Shelby?
Jessie Willms is an SEO and audience editor. Previously an interactive web developer for CBC and Toronto Star, she's also a journalism instructor at Centennial College in Toronto. Shelby Blackley is the newsroom SEO editor at The Athletic. She was previously the SEO manager for Mashable and audience engagement editor at The Globe and Mail.