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WTF is SEO? is a newsletter for news publishers. It helps your publication - whether you team knows everything about search or it’s just you doing it all - understand, prioritize to make actionable growth.
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Who are Jessie and Shelby?
Jessie Willms is an SEO and audience editor. Previously an interactive web developer for CBC and Toronto Star, she's also a journalism instructor at Centennial College in Toronto. Shelby Blackley is the newsroom SEO editor at The Athletic. She was previously the SEO manager for Mashable and audience engagement editor at The Globe and Mail.
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