Most recent stats: 55.55% OR 1.9% CTR

Our readers are not just opening emails, they’re taking action. I’d love to explore how we can spotlight your brand in an upcoming issue.

Our most recent newsletter post

We are Data Engineers at heart

Our publication is written by experts with 14 years of combined experience in tech and EdTech.

We are Data Engineers first

Previous partnerships

Selected companies I have worked with

Notion. The AI workspace that works for you.

Fyxer AI takes the work out of writing emails by automatically drafting responses

HubSpot is an AI-powered customer platform with all the marketing software, integrations, and resources

The Rundown AI. Get the latest AI news.

The hottest AI newsletter around. News, opinions, polls and so much more.

iTalki. The worlds largest language learning app.

Our Subscribers Work at Top Tech Companies

Trusted by Software Engineers at top companies.

Meta

TikTok

GitHub

Revolut

Amazon

Adobe

~1/4 Subscribers Are Decision Makers

Roughly 1 in 4 of our subscribers are engineering managers, directors, or C-level leaders. These are the individuals who: Approve software purchases, Allocate team budgets, and Shape internal tooling and process decisions

70% of Readers Are Actively Job Hunting

Our audience aren't just reading — they’re in career transition mode. Whether they’re preparing for interviews, upgrading their skills, or exploring new roles, the majority of our readers are actively seeking opportunities.

70% Are Looking For Jobs

80% of Our Readers are Highly Technical

Over 80% of our readers are working in technical roles. From software engineers and data scientists to DevOps professionals and engineering managers. These are the people who build, buy, and recommend tools.

80% of Our Readers are Highly Technical

Notion Primary Sponsorship Ad Overview (51%OR, 2.78%CTR, ~$0.37CPC, ~$5 Sponsored CPC)

We partnered with Notion for a primary ad placement at a rate of $200. Here’s how the newsletter performed: Sponsorship CTR: Around 1.2% ~40 clicks so Notion had a sponsored CPC of $5. Reach: Sent to 27,000 people Open rate: 50% — that means around 13,500 people actually opened the email Overall Click-through rate (CTR): 2.78% — so about 540 people clicked on a link inside the email (like the ad or call-to-action) Cost Per Click (CPC): 540 people clicked on a link inside the email making the CPC $0.37.

Primary ads are strategically placed at both the top and middle of the newsletter for maximum visibility.

Primary ad placements appear mid-newsletter, seamlessly integrated with our content for maximum visibility.

Notion Primary Sponsorship Ad Close Up

Note: The logo at the top isn’t shown in this example. What you're seeing is the recommendation box only — a branded content feature we ran for Notion.

Primary Ad Example

Secondary Sponsorship Ad Example

This section features lightweight promotional mentions of curated content, newsletters, or tools — perfect for sponsors looking for discovery and brand awareness without a full banner ad.