The Grumpy Sysadmin
The Grumpy Sysadmin helps everyday Windows users fix, secure, and understand their PCs, in plain English, without the corporate fluff. Kevin Coe brings 30+ years of IT experience to troubleshooting, security, backup, recovery, and home networking, with blunt honesty and a touch of humor.
The audience is mature and loyal: 62% of viewers are 45 or older, and one in three is 65+. Most are in the US, UK, Canada and Australia. Plus 2,300+ email subscribers with 30%+ open rates. Best fit: backup and storage, security and privacy tools, PC hardware and accessories, home networking, and software that makes everyday computing easier.
Previous partnerships
Selected companies I have worked with
Dovestones Software
About me
Hey, I’m Kevin — The Grumpy Sysadmin. After 30+ years fixing what Microsoft breaks, I turned that experience into a YouTube channel helping everyday computer users understand their PCs, protect their privacy, and avoid expensive mistakes.
My content covers Windows, digital security, backups, storage, and home networking, with clear demonstrations, practical advice, and a healthy amount of grumbling.
The audience spans generations. YouTube analytics for the 28 days ending September 29, 2026 show 95.2% male viewers, with 48.8% of views from people aged 55+, 25.0% from ages 35–54, and 26.1% from viewers under 35.
I work with brands whose products solve real problems for this audience. Sponsorships fit naturally into relevant content, with straightforward explanations of what a product does, who it helps, and its limitations.
Beyond YouTube, I publish a newsletter and sell practical Windows and digital security guides, checklists, and recovery resources—giving viewers additional ways to put what they learn into practice.
Looking for a custom collaboration?
Get in touch
Built with Passionfroot
Privacy Policy