Running Supply by Cole Townsend
All the best stuff from running fashion and marketing. New brands, products, reviews, and critiques each week.
Previous partnerships
Selected companies I have worked with
Brooks Running
Swiftwick
About me
In high school, I was really into (obsessed) spikes and gear and was a frequenter of the Dyestat Forum spikes and flats threads. I will not show you my old tumblr, but it’s a beautiful and sometimes cringey archive of spikes, race photos, and other track memories.
Since then I’ve been collecting, physically and visually, the best things I can find for running: shoes, spikes, apparel, posters, vintage racing tees. If you’re looking for the latest on what’s coming out, new running brands to check out, and hot takes about it all…I'm your guy.
The 2024 Running Fashion Trend Report
The hype-ification of running brands, maybe too many collabs, and what's coming in 2025.
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