Oxana Yatsenko Studio | Passionfroot

Oxana Yatsenko Studio

Concept-led advertising visuals that look like campaigns, not content. For beauty, fragrance, jewelry, fashion, and lifestyle brands, plus agencies and designers looking for sharper product storytelling. I create advertising concepts, product stories, website visuals, social media assets, Pinterest content, and short-form videos built around one clear product idea. My Pinterest portfolio has reached 873K+ impressions, 29K+ engagements, 3.9K saves, and 519K+ total audience in the last 30 days. Selected collaborations can also be featured on my Pinterest, giving brands additional organic reach through an audience already engaging with concept-led product visuals.

Visual Campaign Example

This is what a three-visual campaign can look like: one product-focused hero visual, one lifestyle image, and one atmospheric detail shot, all connected by the same idea, lighting, styling, and visual language. The result is a cohesive mini-campaign that can be used across websites, product pages, social media, and brand presentations.

Lucy Williams T-Bar—Tension in Balance

Lucy Williams T-Bar—Made to Stay

Lucy Williams T-Bar—Modern Heirloom

See My Work

Not content. Visual concepts people save.

Pinterest Growth & Performance

Recent Pinterest performance, showing how concept-driven visuals translate into reach, engagement, and audience growth. This is what your product could achieve visually.

Pinterest Portfolio

Campaign-style visual concepts for products, advertising, websites, and brand stories, designed to stand out and get saved. The packages below are starting points, not limits. Every project can be discussed individually depending on the product, format, campaign goal, number of visuals, video needs, and whether Pinterest exposure is included.

Daily

Visual Campaigns

Concept-driven still and motion packages for products, websites, and brand stories, designed to create a stronger, more cohesive campaign presence.

Visual Story Bundle—1 Visual + 1 Video

$249

One campaign-style visual and one short cinematic video designed to turn your product into a cohesive, high-impact brand story across social media, websites, and digital campaigns. Best for brands that want both a strong visual and motion presence.

Cinematic Product Moment—6–10 Sec Video

Single Campaign-Style Visual

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My Approach

I create concept-driven visuals for product brands.

My focus is jewelry, fragrance, and fashion, where perception matters as much as the product itself.

I don’t create generic content or templates. Each visual is built as an idea: something that feels like a campaign, not just another post.

Before moving into visual storytelling, I worked as a COO, building and scaling digital projects. That experience shapes how I think: not just in images, but in outcomes.

If your visuals aren’t working, it’s rarely the product. It’s the idea behind it.

I work with brands that want to stand out, not blend in.

Concept → Visual

I don’t start with images. I start with the idea.

Most products don’t fail because of what they are. They fail because of how they’re presented.

I look at your product, how it’s perceived, and what it should feel like, then build a visual concept around that.

From there, I translate the idea into a high-impact image designed to stop the scroll and hold attention.

This isn’t content. This is direction.

A single visual can spark interest. A mini campaign creates consistency.

For most brands, 3 visuals are the strongest place to start.