On Brand delivers tactical brand strategy frameworks for marketing leaders at high-growth companies. I break down complex brand challenges into actionable insights, covering everything from executive buy-in and agency partnerships to brand measurement and competitive differentiation.

Each post includes practical templates, real-world examples or case studies, or strategic frameworks that readers can use right away.

Global brand marketing strategist and former head of brand at Notion, Brex, and Gusto. Through my newsletter On Brand, I share tactical frameworks and strategic insights with 3,500+ brand operators, founders, and marketing leaders building world-class companies.

My audience includes VPs of Marketing, brand managers, and founders at companies like Figma, Calendly, Typeform, and Walmart—all seeking practical approaches to brand-led growth, stakeholder alignment, and measuring brand impact.