Joker Mag

Your home for the best underdog stories in sports.

Partners

Brands we've worked with:

Nike

Manta Sleep

The Outgoing Co.

TaylorMade

Dugout Mugs

Partner Testimonials

  • "We love this series! Thanks so much for your work on this, Tyler! Such a pleasure working with you! The entire process has been smooth from start to finish." – Lia Fuentes, Sponsorships Lead @ Manta Sleep

  • "We’ve had more players come to the game and 7 day retention numbers are holding pretty well with that...You’ve been amazing through this entire process, and I’ve enjoyed working with you." – Bryan Laughery, Founder @ ClearCut PR

  • "This is great to hear! Thanks so much for sharing the results. We’re really excited for this release – hope to see you at an upcoming screening!" – Cat Sullivan, Marketing Manager @ Music Box Films

Our Audience

Our US-based audience of sports fans picked the underdog before anyone else did. They're early adopters, highly engaged, and they act on recommendations from sources they trust.

We’re growing quickly across platforms, and the window to get in early is wide open.

  • 18,400,000 social views in the last 90 days

  • 3.84% engagement rate in the last 90 days

  • 74,000+ followers across platforms

Want a custom package? Let's chat.

Shoot me an email with what you’re looking to promote, and I’ll put together a custom proposal within 24 hours.

About me

👋 Hi, I’m Tyler, the founder of Joker Mag – The Home of The Underdog. I’m a Division III baseball alum (McDaniel College) and the author of The Underdog Mentality: Sports Stories That Will Change How You See the Game (And Yourself).

Since launching Joker Mag in November 2017, my stories have been featured on platforms such as FOX Sports, SB Nation, and The Sporting News, reaching millions of sports fans worldwide.

After getting cut from the baseball team in 7th grade, I found hope and inspiration in stories of undersized athletes who defied expectations.

I ultimately played baseball through college, earning Honorable Mention on the All-Centennial Conference team in my senior season.

Today, my mission is simple: To share stories that give people the same feeling I felt when I was that undersized ballplayer searching for hope, inspiration, and evidence that my dream was possible.

Looking for a custom collaboration?

Get in touch

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