How to create a media kit

Your platform has been growing and more brands are reaching out to you about sponsored posts and collaborations. And there’s one thing that can help you to seal the deal: a media kit.

What is a media kit?

A media kit is an information pack you send to brands and potential partners. It highlights your accomplishments as a creator, examples of previous collaborations, and services you offer. It’s the creator equivalent of a resume and it show brands why they should be working with you.

Do you Need a Media Kit?

Most creators, even those with managers and agencies, use media kits. Media Kits are a practical way of putting yourself in the spotlight and upselling your services. While they’re not strictly necessary, they offer a lot of benefits:

• They answer the common questions brands want answering - saving you time from back-and-forth messaging
• They make you look more professional
• You can easily send them to multiple brands to increase your chances of bookings

How To Create a Media Kit

We’ve seen media kits in the form of PDFs created on Canva or Adobe Photoshop, Word documents, and webpages like Notion. There’s a lot of options but for a professional and effective media kit, you can create your own Passionfroot page. Our quick and easy editor lets you build your own page with everything you need in just minutes. It’s an intelligent media kit which allows brands to book you directly for sponsorships. You’ll not only impress brands, you’ll also get sponsorships without the hassle.

What to Include in your Media Kit - The Key Ingredients

We’ve seen thousands of media kits and believe there’s 6 main components every creator should include. Let’s break down each component, using one of our creator’s, Craftsman Creative, as an example.

1. About section: This is the first thing your partner should read. In 2-5 sentences, give brands a quick briefing of who you are and what you do. It should give brands an understanding of who you are, your personality, your values and what type of creator you are. The important thing here is to be concise and not lose their attention.

2. Channel overview: You’ve written a concise and informative About Section - nice! Now let’s dive into each of your channels with a brief description of each. This gives brands a quick overview of everything you do and where you do it. It’s the floorplan that pulls them into your world.

3. Clear and verifiable stats: Now that partners know about you and the channels you create on, it’s time to speak numbers and specifics. When your partner looks at your media kit, they’ve got KPIs in mind. “How many views can we get? How many clicks?”. For every channel you share, you should offer stats on each. The three main types of stats you should show are:

1. ‍Geographic: Where is your audience based?
2. ‍Demographic: What age, gender, occupation, and interests does your audience have?
3. ‍Performance: How large are your channels (e.g. subscribers, average views) and what engagement (e.g. likes, comments, opens, clicks) do you get?

When using Passionfroot you can opt for live stats so you don’t have to manually update your Passionfroot page as your channels grow.

4. Products and services: This is what the brand is “shopping” for. What can you offer them? Add the products or services you offer for each channel with 1 or 2 sentences describing what‘s included. You might also decide to include pricing or leave it open to negotiation.

‍5. Previous work and testimonials: The partner now has everything they need to know about working with you. Now it’s time to sweeten the deal by showcasing previous collabrations and testimonials. This gives you credibility and brands confidence when booking you. After stats, brands often say the most important signal of quality is testimonials from reputable brands. Showcase this and you’ll find more brands want to work with you.

‍6. Call-to-action: What are the next steps? Guide brands who look at your media kit by providing a call-to-action that encourages them to book you.

Final words

You’ve got a lot to offer. Your media kit is simply your way of showing it.

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Have any questions about media kits or how to build one with Passionfroot? Reach out to us a [email protected] and we’d be more than happy to help.

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