Adrian Tan
Adrian Tan is a former serial HR entrepreneur turned B2B Fractional CMO for HR Tech vendors. He's the author of "No More Bosses" (Penguin Random House) and co-hosts the Rolling Stories podcast, where he interviews CHROs and HR leaders across the region. Adrian was a frequent commentator on Channel NewsAsia and the former co-host of the Work It podcast by CNA. Ranked in the top 5% of HR influencers in Singapore by Favikon, he's spent over a decade creating content on the idiosyncrasies of modern work — and, increasingly, satirical takes on Singapore work life on TikTok and Instagram.
Bundles
Cross-channel packages for brands trying a creator partnership for the first time. Affiliate or revenue share is welcome on top.
Terms & Add-ons
ADD-ONS
Paid amplification (Thought Leader Ads / boosting my post): +SGD 600 per 30 days
Usage rights (repurpose my content on your site, socials, sales decks): +SGD 400 for 3 months; +SGD 1,000 perpetual
Category exclusivity (no competing brand for 30 days): +25%
Rush booking (under 7 days' notice): +25%
Extra revision round: SGD 150 (1 round included)
TERMS
Prices in SGD, excluding GST where applicable
Booking lead time: 2 weeks
Payment: 100% upfront for first-time partners; 50/50 for repeat partners
Brand reviews draft within 48 hours; I keep final creative control
All sponsored content is clearly labelled as such
Sponsored content is kept separate from political or current-affairs satire
Performance report sent 7 days after publishing
Cancellation after draft delivered: 50% kill fee
Affiliate/revenue share is welcome on top of paid fees; affiliate-only deals are not accepted
I only partner with brands relevant to HR, L&D, HR tech and the future of work
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